MCQs of Commerce from Different Papers of PPSC, FPSC, NTS and VU Assignments

MCQs of Commerce / Accounts From Different Papers of PPSC, FPSC, NTS and VU Assignments.

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1) In Virtual Payment system, four kinds of information is provided to e-bank. Identify which one is NOT included:
Select correct option:

Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant

2) By adding which of the following to your website improve customer service?
Select correct option:

Attractive products
Banner Advertisement
Email links
Interactive Advertising

Reference:

E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you can
receive your customers’ complaints through e-mails. It should be ensured that your e-business is capable of

3) Objective of any marketing strategy is to bring the customers quickly to the _________.
Select correct option:

Familiarity stage
Exploration stage
Separation stage
Commitment stage

4) Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All

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5) How many stages involve in customer loyalty model for creating good customer relationship?
Select correct option:
6
5
4
3

6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system
Select correct option:

Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system

7) You read about a company X in newspaper. Your relation with company X is at familiarity stage.
Select correct option:

True
False

8) JIT Stands for
Select correct option:

Just In Time
Joint investigation Technique
Join in Training
Just In Total

9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “Desi Ghee Burfi ”. They have never interacted with your company. Which of following loyalty stages they are?
Select correct option:

Awareness
Exploration
Familiarity
Commitment

Reference:

Awareness
This is the first stage where customers recognize the name of the company or any of its products. However,
they have never interacted with the company before. A company/business can achieve this level by properly
advertising its brand.

10) ET and SSL both are same with respect to security.
Select correct option:

True
False

11) Which statement is most appropriate description of the term “Interactive-advertisement”?
Select correct option:

By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.

12) Quiz Start Time: 04:28 PM
Time Left 88
sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four P’s in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning

13) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.

14) Quiz Start Time: 04:28 PM
Time Left 83
sec(s)
Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1
How many stages involve in customer loyalty model for creating good customer relationship?
Select correct option:
6
5
4
3

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement

16) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

17) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999

18) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above

Reference:

Some web retailers allow their customers to create their own product. For example there are
computer companies online that allow their customers to choose component of a computer to configure
their own computer according to their need. This is called one-to-one marketing.

19) Quiz Start Time: 04:28 PM
Time Left 84
sec(s)
Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1
Vertical Web portals are made for
Select correct option:
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things

20) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions

21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1
To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used?
Select correct option:

Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing

22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1
Using SSL, we type in URL as :
Select correct option:

https
httpc
httpc
httpi

23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1
CRM stands for ...............
Select correct option:

Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Managemen

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1
SET and SSL both are same with respect to security.
Select correct option:

True
False

25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included:
Select correct option:

Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant

26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and its products?
Select correct option:

Customer services
Public relations(PR)
Bulletin board
Exhibitions.

27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1
Which of following marketing campaigns are cheap an effective way to target potential customers?
Select correct option:

Sale forces
E-mail
Media promotion
Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.

29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1
Which of the following option best represent “Data mining can improve response rate tremendously”?
Select correct option:

Direct mailing
Personalization technology
E-business
Opt-in e-mail

30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1
CPM is an advertising payment mode. CPM stands for ______.
Select correct option:

Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message

31) Which statement is most appropriate description of the term “Interactive-advertisement”?
Select correct option:

By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.

32) What does Telemarketing means?
Select correct option:

Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting

33) What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know about it): Detail about  Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.
Select correct option:

Awareness
Exploration
Familiarity
Commitment

35) Web catalogue revenue model includes
Select correct option:

a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B

36) Track the customers online and do personalization is only possible through which of the following file(s) analysis.
Select correct option:

  log files
cookie
data mining
log files and cookies.

Reference:

Cookies can be used to track customers online. Typically, a unique ID of the customer is stored in the cookie file on the hard disk. Same ID is also stored  in the database along with the record of previously purchased items by the customer. When the customer again visits the online store, cookie (having customer ID prepared against that URL) is transmitted by the browser to the server side. There, it is matched with the ID in the database. This enables the merchant side to know that a particular customer (with a known buying pattern) has come to visit again. By tracking the customer in this manner, personalized recommendations for certain items can be made to the customer in real time.

37) In the template prefix, Template<class T> What kind of variable is the parameter T?
Select correct option:

T must be a class.
T must not be a class.
T can be only types built into the C++ language. …………   (Not sure L)
T can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include
Select correct option:

Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above

39) While designing a website, which of the following factors an internet marketer should pay attention to?
Select correct option:

Easy site navigation (i.e. Site map)
Frequently asked questions (FAQs) section
Privacy policy
All of above

40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1
Four P’s in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning

41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1
In…………………, there is no direct contact with the end users
Select correct option:
B2B
B2C
C2C
All

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1
Payment gateway is an organization which connects those entities to the internet which are offline.
Select correct option:
True
False

44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1
Customer Loyalty model is also called
Select correct option:
Customer Life Cycle
Customer Segmentation
Customer Awareness
All

45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1
Creation of separate experiences for customers based on their behavior is called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above

46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1
Which of the following option best represent “Data mining can improve response rate tremendously”?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail

47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1
Dividing the potential customers into groups is called
Select correct option:
Market Segmentation
Market Promotion
Market Research
Market Survey

48) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1
Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B

49) Quiz Start Time: 05:24 PM
Time Left 88
sec(s)
Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank

50) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1
Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system

51) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Select correct option:
Yes
No

51) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above

52) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1
Advertising Supported Revenue Model includes
Select correct option:
Yahoo portal
Employment sites
Newspaper Publishers
All of the above

53) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 8 of 10 (Start time: 05:27:37 PM) Total Marks: 1
SSL stands for
Select correct option:
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these

54) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1
In e-business, market research is slower than offline business.
Select correct option:
True
False

55) ipher suite is a combination of
Select correct option:
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods

56) Question # 5 of 10 (Start time: 05:36:53 PM ) Total Marks: 1
www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment

57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1
Which of the following is cheapest and quickest marketing technique to reach distant customers?
Select correct option:

E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing

Quiz Start Time: 05:42 PM Time Left 89
sec(s)


58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1
JIT concept means
Select correct option:

No distribution channel
No warehousing
Easily delivery
No communication

59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1
Brick and Mortar refers to
Select correct option:

Offline business
Online business
Transport
Building

60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1
How many kinds of Web Portals are?
Select correct option:

3
2
5
6

61) Quiz Start Time: 05:42 PM Time Left 88
sec(s)


Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1
Press release can provide information about current events and news to, which of following, via a internet?
Select correct option:

Print media
T.v commercial
Press or media
T.v program.

62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1
When you email at it430@vu.edu.pkThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , your email is automatically sorted and replied to your ID.
Select correct option:
True
False

63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1
Visitor’s location, IP address, time of visit related information are added, in which of the following
Select correct option:
call handling files
cookies
log files
Data mining files.

64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1
Which of following marketing campaigns are cheap an effective way to target potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software

65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1
Suppose you are using "warid telecom" as your mobile connection and you ignore any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _____________.
Select correct option:
Exploration stage
Commitment stage
Awareness stage
Separation stage

66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1
Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called__________.
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1
Do you think, vulms.vu.edu.pk is an example of E-mail marketing?
Select correct option:
True
False

68) Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab

69) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company. Which of following loyalty stages they are?
Select correct option:

Awareness
Exploration
Familiarity
Commitment

70) Which 5th P introduced by E-business in Marketing Mix?
Select correct option:

Proper coverage
Personalized Services
Proper access
Personal style

71) ETSET(secure Electronic Transaction) was developed by
Select correct option:

Microsoft
Netscape Navigator
Master Cards and VISA
All of the options

72) Which of these can be used for advertisement purpose?
Select correct option:
Telephone
Newspapers
Magazines
All of above

73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1
Which of the following is a method for conducting market research?
Select correct option:
Phone
Interviews
Questionnaires
All of above

74) Which of the following is NOT an advertising payment mode?
Select correct option:
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead

75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1
Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above

76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1
Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above

77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All

78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1
Which of the following is an advertising payment mode?
Select correct option:
Pay-per-person
Pay-per-page
Pay-per-sale
Pay-per-minute

79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1
If a company's marketing strategy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

80) E-Business promotions are used to _______.
Select correct option:

Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.

None of above